For years, Project 24 was one of the best-known blogging courses available.
Created by Income School, it promised to help ordinary people build a blog or YouTube channel capable of replacing a full-time income in around two years. The focus wasn’t on shortcuts or flashy marketing tactics. Instead, it encouraged creators to publish helpful content consistently and let search traffic grow over time.
Since then, though, things have changed.
Project 24 has evolved into Channel Makers, leaving many bloggers wondering what happened to the original course, whether the training is still relevant, and if it’s still worth considering in 2026.
If you’ve been searching for a Project 24 review, you’re in the right place.
In this guide, I’ll explain how Project 24 became Channel Makers, what’s included in the training today, whether the teaching still holds up in the current SEO landscape, and how it compares with other blogging platforms like Wealthy Affiliate and Blog Growth Engine.
If you’re a busy parent trying to build a flexible online income around family life, I’ll also share whether I think it’s the right choice for your situation.
🔍 Heads Up: How I Reviewed This Course
I haven’t personally purchased Project 24 or its successor, Channel Makers. Instead, I researched the training by reviewing the curriculum, creator background, public student feedback, independent reviews, and content published by Jim Harmer, Ricky Kesler, and the Income School team.
I also compared it with other blogging programmes I’ve researched extensively, including Wealthy Affiliate, Blog Growth Engine, Passive Income Geek, Pageviews to Profits, and Launch Your Blog Biz.
My goal is to help busy parents understand which blogging courses genuinely offer value, which are best suited to different experience levels, and which provide the support needed to build a flexible online business around family life.
⭐ Quick Verdict
Project 24, now known as Channel Makers, remains one of the most respected blogging and YouTube training programmes available. Its emphasis on creating helpful content, building long-term traffic, and developing sustainable online businesses continues to hold up well in 2026.
The biggest change isn’t the teaching itself. It’s the rebrand. While the platform has evolved under the Channel Makers name, the core philosophy remains largely the same.
Overall Rating: ⭐⭐⭐⭐☆ (4.5/5)
Best for: Beginners and intermediate creators who want a structured roadmap for building a blog or YouTube channel.
Not ideal for: Bloggers looking for advanced technical SEO training or an all-in-one platform with hosting and integrated tools.
📋 At a Glance
| Course | Project 24 (now Channel Makers) |
| Creators | Jim Harmer and Ricky Kesler |
| Main Focus | Blogging, YouTube, SEO, and content-driven online businesses |
| Best For | Creators wanting a structured roadmap to build long-term traffic and income |
| Beginner Friendly? | ✅ Yes |
| Current Brand | Channel Makers |
| Pricing | Membership model (check current pricing) |
| Support | Private community and creator support |
| Community | Active |
| Blog & YouTube Training | ✅ Included |
| Overall Rating | ⭐⭐⭐⭐☆ (4.5/5) |
Bottom Line: Project 24 may now be called Channel Makers, but its core philosophy of building sustainable blogs and YouTube channels through helpful content remains intact. If you’re looking for a structured roadmap rather than quick wins, it’s still one of the stronger programmes available. However, bloggers wanting integrated hosting, keyword tools, and live support may find better value in an all-in-one platform.
New to Blogging?
If you’re still learning how blogging, SEO, keyword research, and affiliate marketing work, you may not need a dedicated keyword research tool just yet.
Before investing in SEO software, it’s worth building a solid foundation so you understand how to choose a niche, create helpful content, and optimise your blog for Google.
That’s why I often recommend Wealthy Affiliate to beginners. It teaches blogging, SEO, website building, and affiliate marketing in one place, helping you develop the skills you’ll need before investing in more advanced tools like LowFruits.
What Was Project 24?
Project 24 was one of the best-known blogging and YouTube training programmes created by Income School.
The name came from the creators’ ambitious, but refreshingly realistic, goal of helping members build an online business capable of replacing a full-time income within 24 months through consistent publishing and search engine optimisation.
Unlike many online business courses, Project 24 never focused on chasing trends, buying expensive advertising, or building complicated sales funnels.
Instead, the training centred around a straightforward philosophy:
- Create genuinely helpful content.
- Understand what people are searching for.
- Publish consistently.
- Allow traffic and income to grow over time.
Members could choose to build either a blog or a YouTube channel, with both learning paths following the same long-term approach to creating valuable content that continued attracting visitors long after it had been published.
That practical, no-hype teaching style helped Project 24 become one of the most respected blogging memberships available, attracting thousands of creators looking to build sustainable online businesses rather than quick wins.
What Happened to Project 24?
If you’ve been searching for Project 24, you may have noticed that it’s no longer promoted under that name.
That’s because Project 24 has evolved into Channel Makers.
Rather than simply updating the course, Income School chose to rebrand the entire platform to better reflect its wider focus on helping creators build successful content businesses across multiple channels, not just blogs.
The rebrand also acknowledges how online content has evolved.
While blogging remains an important part of the strategy, many creators now combine websites with YouTube, email marketing, and other content platforms to reach a wider audience.
The good news is that the core philosophy hasn’t changed.
Channel Makers still teaches many of the same principles that made Project 24 popular:
- Creating genuinely helpful content.
- Understanding search intent.
- Building long-term organic traffic.
- Monetising through advertising, affiliate marketing, and other content-driven income streams.
- Growing a sustainable online business rather than chasing shortcuts.
So, if you’re wondering whether Project 24 disappeared, the answer is not exactly.
It has simply evolved into a broader platform with a new name, updated branding, and an expanded vision for content creators.
Throughout the rest of this review, I’ll refer to both names where appropriate so it’s clear how the original Project 24 training relates to today’s Channel Makers platform.
Quick Note: I’m John Crossley, founder of Flex For Families. I review online business opportunities through the lens of family life, focusing on costs, time commitments, risks, and whether they genuinely help parents create more flexibility.
Who Created Project 24?
Project 24 was created by Jim Harmer and Ricky Kesler, the founders of Income School, a company that became well known for teaching blogging and YouTube through practical, experience-based education.

Before launching Project 24, Jim and Ricky built successful online businesses of their own, most notably Improve Photography, where they demonstrated how helpful content and search engine optimisation could generate long-term traffic and income.
Rather than positioning themselves as marketing gurus, they built a reputation for sharing both their successes and the mistakes they’d made along the way.
That transparency became one of Income School’s defining characteristics.
Their teaching consistently focused on:
- Publishing genuinely helpful content.
- Creating websites people actually want to visit.
- Building long-term authority instead of chasing algorithm loopholes.
- Setting realistic expectations for growth.
Over time, Income School expanded into a larger team, introducing additional trainers, support staff, community moderators, and regular educational content for members.
The business has since rebranded as Channel Makers, but the creators’ original philosophy still forms the foundation of the training.
Although Jim Harmer is no longer involved in the day-to-day running of the platform, Ricky Kesler and the wider team continue developing the programme under its new identity.
What’s Inside Project 24?
Project 24 was designed to remove much of the guesswork involved in building a successful content business.
Instead of presenting hundreds of unrelated lessons, the programme follows a structured roadmap that guides members from choosing a niche through to growing traffic and generating income.
Although the platform is now called Channel Makers, the overall learning journey remains very similar.
Blogging Foundations
The blogging pathway begins by helping you choose a niche, build a WordPress website, and understand the fundamentals of creating content that attracts readers through Google Search.
Everything is explained in a logical order, making it easy for beginners to follow without feeling overwhelmed.
Search Analysis and SEO
SEO has always been one of Project 24’s strongest areas.
Rather than relying heavily on expensive keyword research tools, the training teaches you how to understand search intent, evaluate competition, and identify topics that offer realistic opportunities to rank.
That practical approach continues to appeal to creators who prefer simple systems over complicated SEO theory.
Content Creation
The course places a strong emphasis on publishing genuinely helpful content that answers readers’ questions clearly and comprehensively.
Instead of encouraging shortcuts, the focus is on building topical authority by consistently creating articles and videos that provide real value.
It’s an approach that remains highly relevant in today’s search landscape.
YouTube Training
One of the features that helped Project 24 stand out from many competing blogging courses was its dedicated YouTube training.
Members who preferred video content could follow a separate learning path covering channel setup, video planning, publishing, and long-term growth strategies.
That flexibility makes the platform particularly attractive for creators who want to diversify beyond blogging alone.
Monetisation
As traffic grows, the programme explores several ways to turn visitors into income, including:
- Display advertising.
- Affiliate marketing.
- Digital products.
- Building multiple income streams over time.
The emphasis is always on sustainable monetisation rather than aggressive selling.
Community and Ongoing Learning
Members also gain access to a private community where they can ask questions, share progress, and learn from other bloggers and creators following the same roadmap.
Combined with regular training updates and additional educational resources, this helps create a structured learning environment that extends beyond the core lessons themselves.
Overall, I think Project 24 earned its reputation because it simplifies what can otherwise feel like an overwhelming process. Rather than trying to teach every possible marketing tactic, it concentrates on building a solid content business through consistent publishing, good SEO, and realistic expectations, principles that continue to work well today under the Channel Makers brand.
See Project 24 in Action
Before deciding whether Project 24, now Channel Makers, is the right fit for you, it’s worth seeing the platform from another perspective.
The video below is an independent review and walkthrough that explores what’s included, how the training is structured, and what members can expect from the programme.
While my review is based on researching the curriculum, creators, public feedback, and comparing it with other blogging platforms, I always encourage readers to look at more than one opinion before making a decision.
Watching an independent review alongside reading this guide should give you a balanced understanding of how Project 24 has evolved into Channel Makers and whether it matches your own blogging goals.
Hopefully that walkthrough has given you a better feel for how Project 24 is structured and how the training has evolved under the Channel Makers brand.
As with any online course, everyone’s experience will be slightly different depending on their goals, experience level, and the amount of time they can dedicate to building a blog or YouTube channel.
Next, let’s answer one of the biggest questions people ask before joining: is Project 24, now Channel Makers, actually legitimate?
Is Project 24 (Channel Makers) Legit?
Yes, I believe Project 24, now Channel Makers, is a legitimate blogging and content creation platform.
The programme has been helping bloggers and YouTubers build online businesses for several years, earning a strong reputation for its practical, no-hype approach to content marketing.
One of the reasons it stands out is the philosophy behind the training.
Rather than promising overnight success or encouraging risky shortcuts, the creators consistently teach students to build long-term assets through helpful content, search engine optimisation, and patience.
That aligns closely with how I believe blogging should be approached, especially if you’re trying to build a flexible income around work and family life.
The platform also benefits from experienced creators with a public track record. Jim Harmer and Ricky Kesler spent years documenting their own blogging journey, openly sharing successes, setbacks, and lessons learned. That transparency helped Project 24 become one of the most respected names in the blogging community.
Of course, joining the programme doesn’t guarantee success.
Like any blogging course, your results will depend on factors such as:
- Choosing the right niche.
- Publishing consistently.
- Learning and applying SEO.
- Creating genuinely helpful content.
- Staying patient while your website grows.
Overall, I have no concerns about the legitimacy of Project 24 or Channel Makers.
It’s a genuine training platform built around proven blogging principles rather than unrealistic income claims or aggressive marketing tactics.
Is Project 24 Still Relevant in 2026?
Blogging has changed considerably since Project 24 first launched.
Artificial intelligence has transformed content creation, Google’s search algorithms continue to evolve, and today’s bloggers have access to far more tools than they did just a few years ago.
So, does Project 24 still hold up?
Overall, yes, I believe it does.
That’s because the programme has always focused on principles rather than shortcuts.
The core lessons continue to emphasise:
- Understanding search intent.
- Creating genuinely helpful content.
- Building topical authority.
- Publishing consistently.
- Growing sustainable traffic through SEO.
Those fundamentals remain just as important today as they were when Project 24 was first introduced.
What has changed is the wider blogging landscape.
Modern bloggers now have access to AI writing assistants, more advanced SEO platforms, improved analytics tools, and new ways to repurpose content across multiple channels.
Some of these developments naturally sit outside the original Project 24 curriculum, although the move to Channel Makers reflects a broader focus on content creation beyond blogging alone.
For that reason, I think the training is still highly relevant, but it’s even more effective when combined with a willingness to keep learning as blogging and SEO continue to evolve.
If you’re looking for a programme built around evergreen content rather than chasing every algorithm update, Project 24 remains one of the stronger options available.
How Much Does Project 24 Cost?
One area that’s changed alongside the rebrand is the way many people refer to the programme.
While thousands of bloggers still search for Project 24, new members now join through the Channel Makers platform, so it’s always worth checking the official website for the latest pricing and membership details.
Historically, Project 24 cost approximately:
- Around $499 for the first year
- Reduced annual renewal fee, commonly reported at around $249 per year
Membership included:
- Full access to the blogging and YouTube training.
- The complete course library.
- Community access.
- Regular training updates.
- Additional resources and templates.
Unlike many blogging courses sold as a one-time purchase, Project 24 followed a membership model designed to provide ongoing education and updated training as the platform evolved.
Is It Good Value?
I think the pricing represented good value for bloggers who planned to use the community and continue learning over the long term.
Considering members received both blogging and YouTube training, plus access to an active community and ongoing updates, it compared favourably with many premium blogging programmes costing considerably more.
That said, it’s worth considering the total cost over several years.
If you’re happy paying an annual membership in exchange for updated training and continued support, the pricing is reasonable.
If you prefer buying a course once and keeping lifetime access without ongoing fees, other programmes may be a better fit.
Project 24 Refund Policy
Project 24 traditionally offered a 7-day money-back guarantee, allowing new members to explore the platform before deciding whether it was the right fit.
As membership details can change over time, I always recommend checking the official Channel Makers website for the latest pricing, refund policy, and what’s currently included before joining.
Do You Get Any Support With Project 24?
Yes. One of Project 24’s biggest strengths has always been the community that sits alongside the training.
Rather than simply providing a library of videos and leaving members to figure everything out on their own, the platform gives you access to a private community where you can ask questions, share your progress, and learn from other bloggers and content creators.
Depending on your membership, support has typically included:
- Access to a private member community.
- Feedback from experienced members and moderators.
- Regular training sessions and educational content.
- Discussions around blogging, YouTube, SEO, and content creation.
- Accountability and encouragement from creators following the same journey.
One thing I like is that the community has always reflected the overall tone of the course.
It’s focused on building sustainable content businesses rather than chasing shortcuts or the latest online trend. That creates a supportive environment where members can concentrate on making steady progress instead of constantly comparing themselves to unrealistic success stories.
That said, support isn’t quite as immediate as some all-in-one platforms.
If you’re someone who prefers live chat, instant technical help, or access to experienced mentors throughout the day, there are other programmes that provide more hands-on assistance.
From a busy parent’s perspective, that’s worth considering.
When you only have a few hours each week to work on your blog, being able to solve problems quickly can make a real difference.
Overall, though, I think Project 24 offers a strong support system that complements the training well and helps members stay motivated over the long term.
Project 24 Review: Pros and Cons
Like any blogging programme, Project 24 has areas where it excels and others where it won’t be the perfect fit for everyone.
Here’s what stood out to me after researching the platform.
What I Like
✅ Clear, Structured Roadmap
Project 24 breaks the blogging journey into manageable steps, making it much easier to understand what to focus on next instead of feeling overwhelmed by endless information online.
✅ Realistic Expectations
One of the things I respect most is the honesty behind the programme.
Rather than promising overnight success, the training encourages patience, consistency, and building an online business that grows steadily over time.
✅ Covers Blogging and YouTube
Having dedicated learning paths for both blogging and YouTube gives creators flexibility as their business grows.
You can focus on one platform or gradually combine both into a broader content strategy.
✅ Supportive Community
The private member community provides encouragement, accountability, and practical advice from people following the same roadmap.
That ongoing support is valuable, particularly when motivation inevitably dips.
✅ Built Around Evergreen Content
The emphasis on creating helpful content that continues attracting visitors months or years after publication remains one of Project 24’s biggest strengths.
What Could Be Better
❌ Membership Rather Than Lifetime Access
Unlike one-time purchase courses, Project 24 uses a membership model with annual renewal fees if you want to continue accessing updates and the community.
❌ Less Technical SEO
The SEO training is practical and beginner friendly, but experienced bloggers may eventually want more advanced guidance on topics like technical SEO, site architecture, and link building.
❌ Limited Built-In Tools
Project 24 focuses on education rather than providing website hosting, keyword research tools, or integrated blogging software.
You’ll need to source those separately.
❌ Community Support Isn’t Instant
Although the community is helpful, it doesn’t offer the same level of real-time assistance as platforms with live chat or always-available mentoring.
❌ Success Still Depends on Consistency
The roadmap is well structured, but no course removes the need to publish quality content consistently over time.
Like every legitimate blogging programme, the results come from applying what you learn.
Is Project 24 Good for Busy Parent Bloggers?
Overall, yes, I think Project 24 is a very good fit for busy parent bloggers.
In fact, one of the reasons it became so popular is because it encourages a steady, sustainable approach to building an online business rather than expecting you to work around the clock.
The programme recognises that successful blogs aren’t built in a weekend.
They’re built through consistent action over months and years.
For parents, that’s an important mindset.
Most of us don’t have eight uninterrupted hours every day to work on our websites. We might have an hour after the children have gone to bed, a quiet Saturday morning, or a few evenings each week.
Project 24’s structured roadmap works well with that reality because it helps you focus on the next important task instead of trying to do everything at once.
I also like the emphasis on evergreen content.
Every helpful article or video you publish becomes another asset that can continue attracting visitors long after you’ve created it. That makes blogging one of the few businesses where yesterday’s work can continue supporting tomorrow’s results.
The only area where I think some busy parents may prefer a different platform is support.
When your available blogging time is limited, having instant access to technical help, live chat, and integrated tools can save valuable hours that would otherwise be spent troubleshooting.
So while I think Project 24 offers an excellent learning framework, parents looking for the most streamlined experience may still prefer an all-in-one platform that combines training, hosting, tools, and community support in one place.
Overall, though, I have no hesitation recommending Project 24 to busy parents who value realistic expectations, structured learning, and a long-term approach to building flexible income.
Can Beginners Use Project 24?
Yes. In fact, I think Project 24 (now Channel Makers) was designed with beginners very much in mind.
The training starts with the fundamentals, helping you choose a niche, build your website, understand SEO, and create content that attracts readers through Google Search.
One of the things that made Project 24 so popular was its ability to simplify what can often feel like an overwhelming process.
Instead of expecting you to understand technical SEO or complicated marketing strategies from day one, the lessons build gradually, allowing you to develop your skills as your website grows.
That said, there is an important distinction between being beginner friendly and being an all-in-one beginner platform.
Project 24 teaches you how to build a successful content business, but you’ll still need to organise things such as:
- Website hosting.
- A domain name.
- WordPress setup.
- Additional blogging tools.
- Technical troubleshooting if problems arise.
For many people, that’s perfectly manageable.
However, if you’re completely new to blogging and would prefer everything under one roof, including hosting, keyword research, AI tools, and technical support, you may find an all-in-one platform provides a smoother learning experience.
Overall, though, I think the quality of the teaching is excellent for beginners.
The lessons are clear, practical, and built around helping ordinary people make steady progress rather than overwhelming them with information.
What Results Can You Realistically Expect?
One of the things I respect most about Project 24 is that it encourages realistic expectations.
The name itself reflects that philosophy.
Rather than promising you’ll replace your income in a few weeks, the programme was originally built around a 24-month roadmap, recognising that successful blogs and YouTube channels take time to develop.
If you consistently apply what you learn, a realistic journey might look something like this.
Months 1 to 3
You’ll spend most of your time choosing your niche, building your website or YouTube channel, learning the fundamentals of SEO, and publishing your first pieces of content.
Traffic is usually limited during this stage, and that’s completely normal.
Months 3 to 6
As your content library grows, you may begin seeing increases in Google impressions, your first organic visitors, and a better understanding of what your audience is searching for.
Many bloggers also start refining their content strategy based on what performs well.
Months 6 to 12
With consistent publishing, some creators begin earning their first affiliate commissions or qualifying for display advertising.
Traffic often becomes more predictable as older content starts contributing alongside newly published articles.
Beyond 12 Months
This is where the long-term nature of content marketing becomes much more apparent.
Every article or video you’ve created becomes another opportunity to attract visitors, allowing your website or channel to grow through the combined effect of consistent publishing over time.
Of course, everyone’s journey is different.
Your progress will depend on factors such as:
- The niche you choose.
- The quality of your content.
- How consistently you publish.
- Your understanding of SEO.
- Your willingness to keep learning and improving.
No course can guarantee specific traffic or income results, and anyone suggesting otherwise should be treated with caution.
Project 24 provides a proven framework that has helped many creators build successful content businesses, but the results ultimately come from applying that framework consistently over the long term.
My Take After Researching Project 24
After researching Project 24 in depth, it’s easy to see why it became one of the most respected blogging programmes available.
Jim Harmer and Ricky Kesler built the course around a philosophy that I think still makes a lot of sense today.
Rather than chasing shortcuts, they encourage creators to build genuinely helpful content that continues attracting visitors and generating income long after it’s been published.
That’s exactly the kind of business I believe works well for busy parents.
- You don’t need to be online all day.
- You don’t need to post constantly on social media.
You simply focus on creating useful content whenever you have time, gradually building an asset that grows alongside your family and other commitments.
The move from Project 24 to Channel Makers also feels like a sensible evolution.
Today’s content creators rarely rely on just one platform, and expanding the programme beyond blogging reflects the way many successful businesses now combine websites, YouTube, email marketing, and other channels.
Where I think Project 24 is slightly less competitive is in the overall ecosystem.
Many bloggers today expect integrated AI tools, built-in keyword research, website hosting, technical support, and active communities that are available whenever they need help.
Project 24 has always been stronger as a structured education platform than as an all-in-one business solution.
That doesn’t take away from the quality of the teaching.
In fact, I think the core lessons around SEO, content creation, and building long-term authority remain just as valuable today as when the programme first launched.
Overall, I’d describe Project 24 as an excellent roadmap for anyone who wants to build a sustainable content business through blogging or YouTube.
For creators who enjoy learning independently and following a clear framework, it’s one of the strongest programmes I’ve researched.
For busy parents who want everything, from training and hosting to tools and live support, in a single place, I’d still lean towards an all-in-one platform.
That’s ultimately why I rate Project 24 so highly while still recommending Wealthy Affiliate as my preferred option for most beginners looking to build a flexible online business around family life.
Best Alternatives to Project 24
Although Project 24, now Channel Makers, remains one of the most respected content creation programmes available, it isn’t the only way to build a successful blog or online business.
Depending on your experience level and what you’re looking for, there are several excellent alternatives worth considering.
Here’s how I think the leading options compare.
| Course | Best For | Pricing | Community | Beginner Friendly? |
|---|---|---|---|---|
| Wealthy Affiliate | Building a complete blogging business | Free Starter or Premium | ★★★★★ | ✅ Yes |
| Blog Growth Engine | Scaling authority websites | Around $999 | ★★★★☆ | ⚠️ Better for experienced bloggers |
| Passive Income Geek | Building niche websites through SEO | Currently closed | ★★★☆☆ | ✅ Yes |
| Pageviews to Profits | Improving SEO and organic traffic | $197 one-time | ★★☆☆☆ | ⚠️ Some blogging experience recommended |
Each of these programmes takes a slightly different approach to helping creators build an online business.
Wealthy Affiliate
If you’re looking for a complete blogging platform rather than just a training course, Wealthy Affiliate is my top recommendation.
It combines blogging education, website hosting, keyword research tools, AI-powered features, and an active community into one platform, making it particularly appealing for beginners and busy parents.
Blog Growth Engine
Blog Growth Engine is aimed at bloggers who already understand the basics and want to scale larger authority websites through advanced SEO and content strategy.
It’s an excellent programme, but it’s also significantly more expensive and assumes you already have some blogging experience.
Passive Income Geek
Passive Income Geek shares many of the same principles as Project 24, focusing on niche websites, SEO, and long-term content creation.
It’s another high-quality programme, although it’s currently closed to new members at the time of writing.
Pageviews to Profits
If your primary goal is improving SEO, keyword research, and growing organic traffic, Pageviews to Profits is a worthwhile option.
It focuses more narrowly on search engine optimisation than Project 24 and works best for bloggers who already have an established website.
Which Alternative Is Best?
If you like Project 24’s structured approach to blogging and YouTube, any of these alternatives can help you build valuable skills.
The best choice comes down to what you’re looking for.
If you want a complete ecosystem with training, tools, hosting, and ongoing support, I’d choose Wealthy Affiliate.
If you’re already an experienced blogger looking to scale aggressively, Blog Growth Engine may be a better fit.
If your primary interest is SEO, Passive Income Geek or Pageviews to Profits are both strong options, although Passive Income Geek is currently unavailable to new students.
Is Wealthy Affiliate a Better Choice?
For many of the readers who visit Flex For Families, yes, I believe Wealthy Affiliate is the better overall choice.
That’s not because Project 24 teaches poor strategies.
Quite the opposite.
I think Jim Harmer, Ricky Kesler, and the Income School team built one of the strongest frameworks for creating sustainable content businesses through blogging and YouTube.
The difference lies in everything that surrounds the training.
Wealthy Affiliate isn’t just a course.
It’s an all-in-one platform that includes:
- Step-by-step blogging and affiliate marketing training.
- Website hosting.
- AI-powered writing and research tools.
- Keyword research tools.
- Weekly live expert classes.
- A large, active community.
- Direct support from experienced members.
- Ongoing updates as blogging, AI, and SEO continue to evolve.
For busy parents, that complete ecosystem removes a lot of unnecessary friction.
Instead of purchasing a course, choosing a hosting company, finding keyword research software, and searching YouTube every time you hit a technical problem, everything is available in one place.
Another advantage is flexibility.
Wealthy Affiliate offers a free Starter membership, allowing you to explore the platform, build your first website, and experience the community before deciding whether to upgrade.
That’s particularly valuable if you’re new to blogging and want to learn without making a large upfront investment.
Which Should You Choose?
I’d recommend Project 24 (Channel Makers) if you:
- Like structured, self-paced learning.
- Want to build a blog or YouTube channel through consistent content creation.
- Prefer a proven roadmap with realistic expectations.
- Don’t mind arranging your own hosting and blogging tools.
I’d recommend Wealthy Affiliate if you:
- Are completely new to blogging.
- Want to build your website immediately.
- Prefer everything in one platform.
- Value live support and an active community.
- Want access to hosting, tools, AI features, and ongoing education together.
Project 24 remains one of the most respected content creation programmes I’ve researched, and I completely understand why it has such a loyal following.
For the average busy parent looking to build a flexible online business around family life, though, I believe Wealthy Affiliate offers the smoother path because it removes many of the practical obstacles that often slow beginners down.
It doesn’t just teach you how to create content.
It provides the environment, tools, and support to help you keep moving forward as your blog grows.
About the Reviewer
Hi, I’m John Crossley, founder of Flex For Families.
I’m a parent, blogger, and online business owner who helps families find realistic ways to create more flexibility through blogging, affiliate marketing, and online business.
Like many people, I’ve spent years researching online opportunities, testing platforms, and learning how to separate genuine business models from expensive hype. I’ve also experienced the frustration of chasing opportunities that promised freedom but demanded more time away from family.
Today, I use that experience to review courses, side hustles, AI opportunities, and online business programmes through a simple lens:
Will this genuinely help parents create more flexibility, or will it create more pressure?
Every review on Flex For Families focuses on costs, time commitments, risks, and realistic expectations, so you can make informed decisions before investing your time or money.
Project 24 Review (2026): Final Verdict
Project 24 earned its reputation by teaching a simple but powerful idea.
Create genuinely helpful content, publish consistently, and give your blog or YouTube channel time to grow into a long-term asset.
That philosophy hasn’t changed.
Although the programme has evolved into Channel Makers, the core principles that made Project 24 so popular remain at the heart of the training. If you’re looking for a structured roadmap to building a content-based online business, it’s still one of the strongest programmes I’ve researched.
What I particularly like is the emphasis on realistic expectations.
There are no promises of overnight success or pressure to chase the latest marketing trend. Instead, the focus is on creating valuable content that continues attracting readers and viewers long after you’ve published it.
For busy parents, that’s exactly the kind of business model that can fit around family life.
At the same time, I think it’s important to consider what you need beyond the training itself.
Project 24 does an excellent job of teaching content creation and SEO, but you’ll still need to organise your own website hosting, tools, and some of the technical aspects of running a blog.
If you’re comfortable with that, it’s an excellent programme.
If you’d rather have everything in one place, including hosting, AI tools, keyword research, live support, and an active community, there are platforms that offer a more complete experience.
My Rating: ⭐⭐⭐⭐☆ (4.5/5)
I Recommend Project 24 (Channel Makers) If You:
- Want a structured roadmap for building a blog or YouTube channel.
- Believe in creating helpful, evergreen content.
- Prefer realistic expectations over hype.
- Enjoy learning independently with community support.
- Are committed to building a long-term content business.
I’d Recommend Looking Elsewhere If You:
- Want website hosting included.
- Prefer an all-in-one blogging platform.
- Need live technical support and mentoring.
- Want integrated keyword research and AI tools.
- Are looking for the quickest way to get started.
For most Flex For Families readers, I still believe Wealthy Affiliate offers better overall value because it combines training, hosting, tools, AI features, and community support into one beginner-friendly platform.
That said, Project 24 deserves the reputation it has earned.
Its focus on creating genuinely helpful content is every bit as relevant today as when the programme first launched, and that philosophy will continue to serve bloggers well for years to come.
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Because building a successful blog should work around your family, not the other way around.
Frequently Asked Questions
Is Project 24 now Channel Makers?
Yes. Income School has rebranded Project 24 as Channel Makers. While the name has changed, the platform continues to focus on helping creators build blogs and YouTube channels through SEO, helpful content, and long-term growth.
Is Project 24 still worth it in 2026?
Yes. The core principles behind Project 24 remain highly relevant. The training focuses on creating helpful content, understanding search intent, and building sustainable traffic rather than chasing short-term SEO tactics.
Is Project 24 good for beginners?
Yes. Project 24 was designed to guide beginners through the process of building a blog or YouTube channel. However, you’ll need to arrange your own website hosting and some additional blogging tools.
Who created Project 24?
Project 24 was created by Jim Harmer and Ricky Kesler, founders of Income School. The programme has since evolved into the Channel Makers platform.
Does Project 24 include SEO training?
Yes. SEO is one of the programme’s core strengths. Members learn keyword research, search intent, content planning, and strategies for building long-term organic traffic.
Is Wealthy Affiliate a better alternative?
For many beginners and busy parents, I believe Wealthy Affiliate offers better overall value because it combines blogging training, website hosting, keyword research, AI tools, and community support in one platform.
Let’s Chat
Have you used Project 24 before it became Channel Makers, or are you considering joining the platform now?
I’d love to hear about your experience.
Leave a comment below and let me know where you are in your blogging journey. Whether you’re deciding between Channel Makers, Wealthy Affiliate, or another blogging course, I’ll happily share my thoughts and help you choose the option that best fits your goals and your family life.






