doTERRA Review: Can You Really Make Money With Essential Oils or Not?

If you’ve been looking into ways to make money from home, you may have come across doTERRA.

It’s a well-known MLM focused on essential oils and wellness products, often promoted as a natural way to improve your health while earning an income.

You’ll see it shared across social media, parenting groups, and wellness communities, with claims around flexibility, lifestyle, and personal transformation.

On the surface, it sounds appealing. Natural products, a passionate community, and the chance to build your own business.

But here’s the real question. Can you actually make money with doTERRA, or does it take more time, effort, and selling than most people expect?

In this review, you’ll get a clear breakdown of how doTERRA works, what it costs, and whether it’s a realistic option for parents looking to earn from home.

doTERRA Review: Quick Verdict

Company: doTERRA

Founded: 2008

Type: Multi-Level Marketing (MLM)

Startup Cost: Low entry, but product purchases are encouraged

Earning Potential: Low for most people

Verdict: doTERRA offers popular essential oil products, a strong wellness community, and loyal customers, but most people struggle to earn consistent income due to product costs, the need to educate customers, and reliance on ongoing sales and recruitment. The bigger question isn’t whether doTERRA is legitimate. It’s whether it creates the flexibility most parents are actually looking for.

Best For: People interested in essential oils, natural wellness, and community-based selling

Not Ideal For: Busy parents looking for flexible, scalable income and greater control over their time

The Flexibility Test
Before joining any MLM, I encourage parents to ask one simple question:
Will this create more flexibility for my family, or simply create more work?
It’s easy to focus on income claims, bonuses, and success stories. But as parents, our time is often our most valuable resource. Consider how much selling, networking, recruiting, and ongoing effort will be required before deciding whether this opportunity is the right fit for your family.

Not Sure Which Path Is Right for Your Family?

If you’re exploring MLMs, surveys, side hustles, or online business opportunities, it can be difficult to know which options genuinely fit around family life.

Before you commit your time and money, take a look at the approach that changed how I think about earning online.

Read This Before Choosing a Side Hustle »
More flexibility. More options. More time for what matters most.

What is doTERRA?

doTERRA is a global MLM company focused on essential oils and wellness products.

doterra website image

It was founded in 2008 and has grown quickly through strong community marketing and word-of-mouth.

The brand is built around:

  • Natural health and wellness
  • Essential oils and aromatherapy
  • Lifestyle-based selling

You’ll often see doTERRA promoted through personal stories, routines, and daily use.

What doTERRA Sells

The core product range includes:

  • Essential oils for aromatherapy
  • Oil blends for different uses
  • Diffusers and accessories
  • Skincare and wellness products
  • Supplements and personal care items

Essential oils are the main focus and the entry point for most customers.

How It Works in Simple Terms

  • You join as a “Wellness Advocate”
  • You buy and use the products
  • You sell products to others
  • You can recruit others into your team
  • You earn from sales and your team’s activity

On paper, it’s a simple model.

Sell products, build a team, and grow your income.

What Makes doTERRA Different

doTERRA stands out in a few key ways:

  • Strong focus on essential oils as the core product
  • Emotional and lifestyle-based marketing
  • High level of community involvement
  • Repeat purchase potential through regular use

This creates a loyal customer base, but also a very specific niche.

What This Means in Practice

While the niche is strong, it also creates challenges.

  • Not everyone understands or trusts essential oils
  • You often need to educate customers before selling
  • Demand can be limited outside wellness-focused audiences

For many distributors, this means more time spent building trust and explaining products.

Who Owns doTERRA?

doTERRA was founded by David Stirling and a group of former executives from another essential oils company.

It operates as a privately owned company.

Why This Matters

doTERRA has grown into a large global brand.

  • It operates in many countries
  • It has a strong community-driven model
  • It sells real products

But like all MLMs, the company itself does not guarantee success.

Your results still depend on:

  • Your ability to sell products
  • The time you can commit
  • Your ability to build and support a team

Quick Note: I’m John Crossley, founder of Flex For Families. I review online business opportunities through the lens of family life, focusing on costs, time commitments, risks, and whether they genuinely help parents create more flexibility.

Learn more about my experience →

What Products Does doTERRA Sell?

doTERRA’s product range is built around one core idea.

doterra product image

Essential oils.

Everything else supports that.

Essential Oils

This is the main focus.

  • Single oils like lavender, peppermint, and lemon
  • Blended oils for specific uses
  • Oils for relaxation, focus, and general wellbeing

These are usually the first products customers buy.

Diffusers and Accessories

To use the oils, customers often need additional products.

  • Diffusers for home use
  • Rollers and applicators
  • Storage and travel kits

These increase the overall order value.

Skincare and Personal Care

doTERRA also offers:

  • Skincare products
  • Body care items
  • Natural personal care products

These are often positioned as extensions of the oils.

Supplements and Wellness Products

There is also a growing focus on:

  • Vitamins and supplements
  • Wellness kits and bundles
  • Daily health products

These are often bundled with oils to create larger purchases.

Do These Products Actually Sell?

This is where expectations need to be realistic.

The products appeal strongly to:

  • Wellness-focused audiences
  • People interested in natural living
  • Existing essential oil users

But there are clear challenges:

  • Prices are often higher than alternatives
  • Many customers need education before buying
  • Not everyone believes in the benefits

For many distributors, this leads to:

  • Time spent explaining products
  • Heavy use of personal stories
  • Increased focus on building a community

How Does doTERRA Work in Practice?

The structure is similar to other MLMs, but with a strong focus on education and lifestyle.

how mlms work graphic

1. Sell Products

  • You promote oils and wellness products
  • Customers buy through you
  • You earn commission on sales

This often involves:

  • Sharing routines and experiences
  • Educating customers about oils
  • Building trust over time

2. Build a Team

  • You recruit others into doTERRA
  • They sell products and recruit further
  • You earn a percentage of their activity

This is where most of the income potential is presented.

The Day-to-Day Reality

Most distributors spend time:

  • Creating content around oils and wellness
  • Messaging potential customers
  • Educating people about product use
  • Encouraging others to join

This requires consistent effort.

What This Means for Parents

For busy parents, this model can be demanding.

You are not just selling products. You are:

  • Teaching and explaining
  • Building relationships
  • Promoting regularly

If your time is limited, this can be difficult to sustain.

What Does This Mean for Family Life?

One thing that makes doTERRA different from many MLMs is the amount of education involved.

Customers are often unfamiliar with essential oils or unsure how to use them.

That means many distributors spend time:

  • Explaining products and their uses
  • Answering questions
  • Sharing personal experiences
  • Creating educational content
  • Building trust before making a sale

None of these activities are necessarily difficult.

The challenge is that they take time.

For busy parents, it’s worth considering whether you want to spend your limited free time teaching people about products before you can even begin selling them.

This is why I encourage parents to ask:

Will this create more flexibility for my family, or simply create more work?

Are You Building a Business or Becoming a Teacher?

One thing that stands out about doTERRA is how much of the business revolves around education.

Unlike many products that people already understand, essential oils often require explanation before customers feel comfortable buying.

That means success frequently depends on your ability to:

  • Teach
  • Answer questions
  • Share experiences
  • Build credibility

For some people, that’s enjoyable.

If you’re passionate about natural wellness, educating others may feel rewarding.

For others, it can become another responsibility competing for their time and energy.

Before joining, it’s worth considering whether you genuinely enjoy teaching and guiding people, because that often becomes a major part of the business.

Still weighing up your options?

At this point, many people realise that niche products like essential oils often require more education and effort to sell.

If you’re a parent looking for a flexible way to make money from home, it’s worth understanding what actually works before you commit your time and money.

This guide breaks it down clearly:

👉 Thinking About MLMs, Surveys, or Side Hustles? Read This First

How Do You Make Money With doTERRA?

There are two main ways to earn with doTERRA.

doterra business opportunity

1. Retail Profit

  • You buy oils at a discounted rate
  • You sell them at retail price
  • You earn the difference

This usually involves:

Because the products often need explaining, sales can take time.

2. Recruitment and Team Income

This is where most of the income potential is presented.

  • You recruit others into doTERRA
  • They become part of your team
  • You earn a percentage of their sales

As your team grows, your income can increase.

But this adds pressure:

  • You need to find new people
  • You need to support and train them
  • Your income depends on their activity

The Reality Most People Experience

On paper, this looks like a scalable business.

In reality, many people find:

  • Retail sales alone are not enough
  • Education slows down the sales process
  • Recruitment becomes important for growth

This is where most people struggle.

How Much Does It Cost to Join doTERRA?

The entry cost is relatively low.

Typical costs include:

  • Registration or starter kit
  • Initial product purchases

Starter kits can vary depending on how many oils you buy.

Ongoing Costs to Consider

  • Regular product purchases
  • Reordering oils for personal use or stock
  • Marketing or content creation
  • Training or events

With niche products, ongoing engagement often means ongoing spending.

Can You Realistically Make Money?

This is the key question.

doTERRA provides income disclosures, and like most MLMs, the pattern is similar.

  • A large percentage of distributors earn little or nothing
  • Many earn less than they spend once costs are included

Across the MLM industry:

  • Around 90 to 99 percent of participants do not make significant income

What This Means for You as a Parent

If you are short on time and looking for reliable income, this model can be difficult.

You are relying on:

  • Selling niche products
  • Educating customers
  • Recruiting and supporting a team

That makes income unpredictable.

A Better Way to Think About It

If your goal is to earn from home around your family, it helps to focus on something that:

  • Grows over time
  • Does not rely on constant selling
  • Gives you more control over income

Before you commit to doTERRA or any MLM, take a few minutes to read this.

👉 Thinking About MLMs, Surveys, or Side Hustles? Read This First

What Are You Actually Building?

When evaluating any business opportunity, I think it’s worth asking another important question:

What am I actually building here?

With Amway, you’re building a business inside a system owned and controlled by the company.

The products, compensation plan, policies, and rules are all set by Amway.

That’s not necessarily a problem. Many people are perfectly happy working within an established system.

But it is something to consider.

Your success depends not only on your own effort, but also on:

  • The products remaining competitive
  • The compensation plan staying attractive
  • Your ability to recruit and retain team members
  • The company’s future decisions

For some parents, that’s an acceptable trade-off.

Others prefer to focus their time on building assets they own and control themselves.

That’s one reason I became interested in blogging.

Every article, guide, and piece of content becomes part of an asset that belongs to you. You’re not relying on an upline, a downline, or a compensation plan to determine your future opportunities.

Neither approach is right or wrong.

The important thing is understanding the difference before you invest your time and energy.

As a parent, I believe it’s worth asking:

Am I building my own asset, or helping build someone else’s business?

That question alone can bring a lot of clarity when comparing MLMs with other ways of earning from home.

Online Reviews of doTERRA

doTERRA has a strong presence online, especially within wellness and natural health communities.

doterra trustpilot profile

Reviews tend to split into two main areas. Product experience and business opportunity.

Positive Reviews

Some customers and distributors report positive experiences, particularly those already interested in essential oils.

Common positives include:

  • Strong community feel and support
  • Loyal customers who reorder regularly
  • Popular products within wellness circles
  • Lifestyle appeal around natural living

For people interested in natural health, this can feel like a good fit.

Negative Reviews

This is where most concerns come in.

Common complaints include:

  • Higher prices compared to similar oils
  • Difficulty explaining products to new customers
  • Pressure to recruit others
  • Income not matching expectations

Some also mention:

  • Time needed to educate customers
  • Limited appeal outside niche audiences
  • Heavy reliance on social media promotion
do terra online reviews

What Most Reviews Agree On

Across both sides, a few patterns stand out:

  • Products appeal to a specific audience
  • Earnings are usually lower than expected
  • Success often depends on recruitment as well as sales

What This Means for You

doTERRA may appeal if you already like essential oils.

But for most people, especially busy parents, it requires more time and effort than expected.

You need to educate, engage, and stay consistent.

doTERRA Review: Pros and Cons

Before you decide if doTERRA is right for you, it helps to look at both sides clearly.

There are some positives, but also clear limitations.

Pros

  • Strong niche focus on essential oils
  • Loyal customer base in wellness communities
  • Repeat purchase potential
  • Strong community and support structure
  • Clear system for selling and building a business

Cons

  • Products are expensive compared to alternatives
  • Requires education before selling
  • Most people earn little or no profit after costs
  • Strong reliance on recruitment for higher income
  • Limited audience outside niche markets
  • Income is unpredictable and not guaranteed

Who Is doTERRA For and Who Should Avoid It?

Not every opportunity fits every lifestyle. This is where you decide if this model works for you.

Who It’s For

doTERRA may suit you if:

  • You have a strong interest in essential oils or natural wellness
  • You are comfortable educating others about products
  • You enjoy building relationships with customers
  • You are open to recruiting and growing a team
  • You have time to stay consistent

For some people in the wellness space, this can feel like a natural fit.

Who Should Avoid It

doTERRA is likely not the best fit if:

  • You are a busy parent with limited time
  • You want a low-pressure way to earn from home
  • You are not comfortable explaining niche products
  • You do not want to rely on recruitment
  • You need steady or predictable income

What This Means in Simple Terms

If you enjoy the wellness niche and have time to commit, this could work.

But if you want something flexible, scalable, and built around family life, this model can be hard to sustain.

blogging vs mlms

doTERRA Review: FAQ Section

Is doTERRA a scam?

doTERRA is not a scam. It is a legitimate MLM company that sells essential oils and wellness products. However, most people struggle to earn consistent income due to product costs, niche demand, and the need for ongoing sales and recruitment.

Is doTERRA a pyramid scheme?

doTERRA is not classified as an illegal pyramid scheme. It sells real products and operates legally. However, like many MLMs, income often depends heavily on recruitment as well as product sales.

Can you really make money with doTERRA?

Some people do make money with doTERRA, but most earn very little. Income depends on selling products, educating customers, and building a team, which can be difficult for many people.

How much does it cost to join doTERRA?

Joining doTERRA usually requires a relatively low upfront cost, often through a starter kit. However, ongoing costs such as product purchases, marketing, and training can increase total expenses.

Is doTERRA a good option for parents?

For most parents, doTERRA can be difficult to sustain due to time demands, product education, and reliance on recruitment. More flexible and scalable income options may be better suited.

John Crossley, Founder of Flex For Families

About the Reviewer

Hi, I’m John Crossley, founder of Flex For Families.

I’m a parent, blogger, and online business owner who helps families find realistic ways to create more flexibility through blogging, affiliate marketing, and online business.

Like many people, I’ve spent years researching online opportunities, testing platforms, and learning how to separate genuine business models from expensive hype. I’ve also experienced the frustration of chasing opportunities that promised freedom but demanded more time away from family.

Today, I use that experience to review courses, side hustles, AI opportunities, and online business programmes through a simple lens:

Will this genuinely help parents create more flexibility, or will it create more pressure?

Every review on Flex For Families focuses on costs, time commitments, risks, and realistic expectations, so you can make informed decisions before investing your time or money.

Final Verdict: Is doTERRA Worth It for Parents?

doTERRA is a legitimate company with a strong brand, loyal customers, and a clear focus on essential oils and natural wellness.

For some people, particularly those passionate about essential oils and holistic living, that can make the opportunity appealing.

But legitimacy and suitability are not the same thing.

To make doTERRA work, you’ll typically need to:

  • Promote products consistently
  • Educate customers about essential oils
  • Build trust over time
  • Stay active within the community
  • Recruit and support team members

For many busy parents, that’s where the challenge begins.

Time is limited.

Family commitments come first.

And the flexibility that wellness MLMs promise can sometimes feel harder to achieve once the daily demands of education, promotion, and recruitment become clear.

That’s why I believe the most important question isn’t:

“Can you make money with doTERRA?”

It’s:

“Will doTERRA create the flexibility you’re looking for?”

If your goal is more control over your time, more ownership of what you’re building, and a business that can grow around family life, it’s worth exploring all of your options before committing to an MLM.

doTERRA may be the right fit for some people.

But for many parents, there are other paths that offer greater flexibility, ownership, and long-term potential.

Want a Better Way to Make Money From Home?

Before you commit to doTERRA…

Ask yourself one important question:

Will this opportunity actually give your family more flexibility, or will it simply require you to keep selling to keep earning?

I explore that question in detail here:

Read the Guide Here

The goal isn’t just more income. It’s more flexibility.

Let’s Chat

Have you looked into doTERRA or other essential oil businesses before?

Did the natural wellness angle make it feel easier to recommend, or did it seem harder to explain than expected?

Drop a comment below and share your experience. It will help other parents make a more informed decision.

John Crossley
John Crossley

Helping parents create more flexibility through blogging, side hustles, and family-friendly online income.

👋 Hi, I'm John, the parent behind Flex For Families.

Like many parents, I wanted more options, more flexibility, and more time with my family. After falling for a few "too good to be true" online schemes, I discovered blogging and affiliate marketing and began learning skills that would open up entirely new opportunities.

Along the way, I learned an important lesson: more income doesn't always mean more freedom. That's why everything I share here is built around helping parents create flexible, family-first income streams that fit around real life.

You'll find honest guides, practical advice, blogging tips, side hustle ideas, and lessons from my own journey, all designed to help you build a future that supports your family, not competes with it.

Learn more about my story →

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