The Online Sales Shift is a free 3 part training from Ruth Soukup that looks at how online business is changing in 2026. Instead of focusing on old school launches and long funnel sequences, Ruth talks about the “trust recession,” what people will actually pay for now, and how to build a daily sales flywheel that keeps revenue coming in all year.
If you are a blogger or content creator who feels like the old tactics are slowing down, this training will feel very relevant. It is not a step-by-step blogging course. It is a strategic workshop that helps you rethink your offers, your marketing, and how you build trust with your audience.
In this The Online Sales Shift review, we will look at what the training covers, who it helps, how it fits with Ruth’s older Elite Blog Academy framework, and whether it is worth your time as a busy parent trying to build real online income in 2026.
Program Name: The Online Sales Shift
Creator: Ruth Soukup
Access Model: Free 3 part live or limited time training with replays for registrants
Type: Strategic online business and marketing training for 2026
Price: Free to join. Likely leads into a paid program or coaching offer after the training.
Main Topics: The “trust recession,” what people will pay for now, and the daily sales flywheel model
Format: Three video sessions, worksheets and action steps, email follow up and invites to deeper training
Best For: Bloggers and online business owners who already have content or an audience and want to adapt their offers and sales systems for 2026
Not Ideal For: Complete beginners who have not started a blog or email list yet and who need basic, step by step setup training
Overall Rating: 4.2/5 based on clarity of ideas, relevance for 2026, and Ruth’s track record
Quick Verdict: The Online Sales Shift is a timely, high level training that helps you understand how buyer behaviour is changing and what to adjust in your business. It is a good use of time if you already have a blog or audience, but you will still need a separate platform or course to implement the day to day work of building content and long term traffic.
Need practical steps to build income alongside big picture strategy?
If you like Ruth’s strategic view but still need hands on training to build a blog, write content, and earn with affiliate marketing, Wealthy Affiliate gives you step by step lessons, hosting, and tools that suit busy parents.
You can compare it with other trusted courses on my best blogging resources for parents page.
What Is The Online Sales Shift?
The Online Sales Shift is a free 3-part training series from Ruth Soukup that focuses on how online sales and customer behaviour have changed going into 2026. Instead of teaching traditional funnels or blog-focused tactics, this training looks at the bigger picture. It explains why old marketing methods are breaking down and what content creators, bloggers, and online business owners must do to stay relevant.
The training covers three main ideas. First, the Trust Recession and how confidence in online offers has dropped. Second, the new currencies people actually pay for today, such as connection, certainty, and personal relevance. Third, Ruth introduces a new model called the Daily Sales Flywheel, which focuses on consistent trust-building rather than occasional launches.
The Online Sales Shift is not a blogging course, and it is not a funnel-building tutorial. It is high-level strategy meant to help creators understand the direction the market is moving, so they can update their business model for 2026.
The training is free, but it leads into Ruth’s current ecosystem, which includes coaching, workshops, and paid programs that expand on these ideas.
Who Is Behind The Online Sales Shift?
The Online Sales Shift is created and taught by Ruth Soukup, a long-standing figure in the blogging and online business world. She built multiple successful brands, including Living Well Spending Less, Elite Blog Academy, and the Do It Scared podcast.
Ruth has been teaching online business for more than a decade. Her shift away from Elite Blog Academy represents a major pivot in her teaching philosophy. After watching traditional funnels decline in effectiveness and consumer trust drop, she repositioned her business to focus on modern sales psychology and relationship-driven marketing.
Her new materials reflect this shift. Instead of focusing on blogging mechanics, she now emphasises strategic thinking, offer creation, and daily connection with the audience. This makes The Online Sales Shift more relevant to online creators of all types, not just bloggers.
Ruth is transparent about being in a new chapter of her business. The training is part of that evolution and sets the stage for her newer paid programs.
Is The Online Sales Shift a Scam?
No. The Online Sales Shift is a legitimate free training from a well-known creator. Ruth Soukup has a long public history, multiple books, thousands of students, and a clearly established brand. The training does not make unrealistic income promises, and it does not push “quick win” tactics.
The purpose of the training is educational. It explains shifts in the online market and introduces a new sales framework. It does lead into paid offers, but this is normal for free training series and the sales pitch is not disguised.
The key thing to understand is that The Online Sales Shift is strategy focused, not a step-by-step implementation course. Some beginners may find it inspirational but too broad without practical examples. It is best suited for creators who already have some experience and want to refine how they sell online.
There are no clear red flags, no unrealistic guarantees, and no reports of misleading claims. It is a genuine free event with optional upsells behind it.
How The Online Sales Shift Works
The Online Sales Shift is a free 3-part training series from Ruth Soukup that explains how online business has changed and what content creators need to do differently in 2026. It is not a tactical course. It is a strategic framework designed to help you rethink how you attract an audience, build trust, and sell consistently.
You access the training through Ruth’s signup page. Once you register, you receive three video lessons released in sequence. Each lesson focuses on one major shift happening in the online economy.
Part 1 explains the Trust Recession. Ruth breaks down how buyer behaviour has changed and why traditional funnels are seeing lower conversions. The goal is to help you understand why old strategies feel harder and why creators must adapt.
Part 2 walks through what people will pay for in 2026. Ruth introduces five new “currencies” that motivate buyers today. This section helps you rethink your offers so they feel relevant and valuable in a crowded market.
Part 3 introduces the Daily Sales Flywheel. This is Ruth’s model for replacing one-time launches with consistent daily trust-building and year-round revenue. The idea is that creators can grow without burnout or constant pivots.
After the free training, you are invited to join a waitlist for Ruth’s deeper program. Details about the full paid system are not clear yet, but the free series is designed to prepare you for that invitation.
The Online Sales Shift is meant to give you clarity about the changes happening online before you invest in anything. It focuses on mindset, positioning, and long term strategy rather than quick fixes or old funnel tactics.
How Much Does The Online Sales Shift Cost?
The Online Sales Shift is free to join. You sign up with your email and get access to the three-part training. There are no upfront costs for the workshop itself.
Ruth uses this training to introduce her new approach to online business. It is likely that a paid program, coaching offer, or advanced training follows the free workshop. This is a normal structure for creators who teach business strategy.
You should expect an invitation to a paid offer at the end of the free training. The details are not public yet. Pricing will depend on the level of support and the type of program she releases next.
If you join the free training, you can get a clear sense of her new direction before deciding whether the next step fits your goals.
Refund Policy
There is no refund policy for The Online Sales Shift because the initial training is free. Refund terms will depend on the paid offer that comes after the workshop.
Ruth’s previous programs used clear refund conditions. You will need to check the terms of any new program before you commit. Always read the policy, the requirements, and the deadline.
If you want a risk-free way to understand Ruth’s new methods, the free training is enough to get a feel for her current teaching style and strategic direction.
Online Sales Shift Support and Community
The Online Sales Shift is positioned as a free, strategic training series rather than a full coaching program. Because of that, the support you receive is limited during the free training itself. You get access to the three video sessions, worksheets or notes if they are provided, and any follow-up emails that expand on the lessons. There is no dedicated support desk or private community attached to the free training.
The deeper support comes only if you later join Ruth Soukup’s paid programs. These usually include coaching calls, communities, Q&A opportunities, and structured guidance. Since The Online Sales Shift appears to act as an introduction to Ruth’s updated business frameworks, the support experience varies depending on what you choose to do next.
Ruth herself is known for having active communities in her past programs. Elite Blog Academy students often commented that she shows up and offers practical help. Whether that level of interaction carries over into her 2026 programs will depend on the new structure she is building.
Overall, support inside The Online Sales Shift is informational rather than hands on. It works well for people who want to understand the new direction of online business, but parents and beginners who need step by step help will only get that through whatever paid program Ruth introduces after the training.
Who The Online Sales Shift Is For
The Online Sales Shift is for creators and online business owners who want to understand what has changed in the digital world and how to adapt. It suits people who want strategy rather than quick hacks. If you want to build a long-term business that still works in 2026, this training can help you think differently about trust, content, and daily sales rhythms.
It also fits bloggers who feel stuck with old funnel methods. If your launches no longer convert or your email list feels less engaged, this training can help you understand why and what to adjust.
Parents who want clarity about how online business is evolving may also benefit. The training is short, free, and focused on simplifying concepts that used to feel overwhelming.
The people who get the most value are those who want high-level direction before investing in a new system or course.
Who The Online Sales Shift Is Not For
The Online Sales Shift is not for anyone expecting a step-by-step blogging course. It does not teach niche research, writing, SEO, or affiliate marketing in a practical way. It is strategic, not tactical.
It also is not a fit for those who want quick wins. You will not walk away with a completed blog plan or a ready-made funnel. You will walk away with a clearer perspective, but you must implement the ideas yourself.
If you prefer technical walkthroughs, software tutorials, or plug-and-play templates, this training will feel too high level.
Finally, if you need a beginner-friendly roadmap with structured steps, tools, and ongoing support, you may prefer a more practical platform like Wealthy Affiliate or Project 24.
Pros and Cons of The Online Sales Shift
Here are the main strengths and limitations of Ruth Soukup’s new 2026 training based on what is publicly known and what the material focuses on.
Pros
- Clear explanation of how online buying behaviour has changed
- Strong focus on building trust, not chasing hacks
- Free multi-part training makes it accessible to beginners
- Helps creators understand why funnels are declining in effectiveness
- Useful for bloggers, course creators, and small business owners
- Strategy-focused rather than tool-focused
- Delivered by a credible creator with a long public track record
- Offers a forward-looking framework for 2026 rather than outdated tactics
Cons
- Not a step by step implementation course
- No clear visibility on what paid program it may lead into
- Strategy may feel too high level for complete beginners
- Not directly focused on blogging, unlike EBA
- No community access unless a paid program follows
- No hands-on templates, tech walkthroughs, or daily tasks
- Impact depends on how well students apply big ideas on their own
What Are Others Saying?
Public feedback on The Online Sales Shift is mostly limited to social posts and marketing commentary because it’s a newer, free 3-part training rather than a paid course with long-term user reviews. What we can observe comes from marketing platforms, Ruth Soukup’s own audience channels, and general sentiment among online business owners.
From Ruth’s messaging and social posts, the training is positioned as strategic and forward-looking. It addresses how the market has shifted, why old funnel tactics aren’t converting like they used to, and what business owners need to focus on in 2026 – including trust-based models and consistent sales systems. This is echoed in posts on social channels where the focus is on evolving beyond traditional funnels and building connection-based revenue streams.
Because the training is free and high-level, there are few independent user reviews yet. Some commenters on social platforms express interest in the pivot away from hard funnel tactics and aggressive selling, which suggests a subset of business owners are receptive to the idea of Daily Sales Flywheel and trust-centric models.
At the same time, there is limited evidence of what attendees actually experience after the sessions. Since it’s not a paid program with a large cohort of published testimonials or ratings on review platforms, you won’t find many verified success stories or critical feedback yet.
Experts in online business strategy often note that free, high-level training can be valuable for building awareness or repositioning a brand — but it does not replace deep, hands-on support or step-by-step implementation guidance. This is consistent with how Ruth frames her training, indicating it’s a starting point leading into paid implementation programs.
In summary: early sentiment is positive about the concept and strategic direction, but there isn’t a clear, large body of independent feedback on results or experience yet. The value seems strongest as a high-level orientation resource rather than a complete business growth system on its own.
What Are the Alternatives?
The Online Sales Shift gives you a high level understanding of how the online business landscape is changing, but it is not a step by step system. If you want hands-on training, clear implementation guidance, and support designed for beginners, you may need a more practical program alongside this free training.
Here are the most relevant alternatives in 2026.
| Program | Focus | Price | Best For | Support | Free Option |
|---|---|---|---|---|---|
| The Online Sales Shift | High level business strategy and market shifts for 2026 | Free | Content creators who want big picture clarity | Limited, mostly through free sessions | Yes |
| Wealthy Affiliate | Beginner friendly website building and affiliate marketing | $49 per month or $299 per year | Beginners and parents who want predictable steps | 24/7 help, weekly classes, mentoring | Yes |
| Project 24 | Content based blogging and long term authority building | Around $499 per year | People who want to grow organic traffic | Community, coaching calls, structured content plan | No |
| Blogging Fast Lane | Brand building, monetisation, and workflow systems | One time fee around $997 | Bloggers ready to grow faster with structured frameworks | Active student community and coaching support | No |
The Online Sales Shift is useful for understanding why the market changed and what matters in 2026.
If you want step-by-step help to build a website, create content, earn through affiliate programs, or start a parent-friendly business model, programs like Wealthy Affiliate or Project 24 offer the structure that this training does not include.
Final Verdict: Is The Online Sales Shift Worth It?
The Online Sales Shift gives you a useful look at how online business is changing in 2026. Ruth Soukup focuses on the trust recession, shifts in buying behaviour, and why old funnel systems are losing momentum. The training is high level and strategic, so it works well if you want to understand the big picture and how to adjust your content or offers.
It is not a full step by step system, and it does not teach you how to build a blog, choose a niche, create content, or set up your website. You will need another program to put any strategy into action. The training also leads into paid offers, so treat it as the first step in a larger customer journey.
If you want a quick, free overview of what is changing online and why marketers need to evolve, The Online Sales Shift is worth your time. If you want implementation, support, or beginner-friendly training, you will need a more practical platform.
Let’s Chat
Have you watched The Online Sales Shift or followed Ruth Soukup’s work before?
Are you trying to make sense of what is changing online in 2026 and how to adapt your own business?
Share your thoughts or questions in the comments. I reply to every message and I am happy to help you decide whether this training fits your goals or whether you need a more practical, step by step platform to get started.
You do not have to figure this out alone.
