Niche Site Profits Review 2026: Can Jon Dykstra’s System Really Grow Your Blog Income?

Bloggers love to talk about “scaling traffic” and “ad income,” but few courses actually show what that looks like in practice. Jon Dykstra’s program — now called Niche Site Profits (formerly the Fat Stacks Bundle) — promises to change that.

It’s designed for bloggers who already have a site and want to turn it into a steady, ad-driven income stream through SEO, content strategy, and smart monetisation. But does it really work, and is it worth the $497 price tag?

Here’s my honest take as a parent blogger balancing family life and flexible income goals.

What Is the Niche Site Profits?

Niche Site Profits is Jon Dykstra’s flagship course, previously known as the Fat Stacks Bundle.

It’s a collection of in-depth lessons and systems showing how to build, grow, and monetise content sites through targeted keywords, organic traffic, and display ad revenue.

Created by Jon Dykstra, a full-time blogger who earns six figures per year from his sites, the program teaches you how to create content that ranks, attracts consistent visitors, and generates passive income from ads and affiliate offers.

Unlike most “get-rich-quick” blogging programs, Jon’s system focuses on long-term, compounding growth through content quality and consistent SEO. You’ll learn exactly how he builds multiple sites generating five-figure monthly profits — without relying on social media or paid ads

Here’s what the course includes:

• Step-by-step lessons on finding profitable niches, building content clusters, and writing posts that attract organic traffic.
• SEO strategies based on what Jon actually uses across his own sites.
• Ad placement and monetisation training for maximising RPMs and passive revenue.
• Email marketing and affiliate guidance to diversify your income streams.
• Private community access where Jon shares insights and updates directly.

The bundle combines multiple smaller courses into one master package, giving you everything you need to take a blog from decent traffic to meaningful profit.

Who’s Behind the Niche Site Profits?

Niche Site Profits is the work of Jon Dykstra, an experienced blogger who has been building profitable niche sites since 2012.

Jon runs the well-known site FatStacksBlog.com, where he shares income reports, SEO case studies, and honest lessons learned from running content-driven businesses. His transparency and data-backed approach have earned him a loyal following in the blogging community.

Before going full-time online, Jon worked in law, which shows in his analytical, methodical teaching style. His content doesn’t rely on hype—he focuses on data, testing, and repeatable systems.

He’s regularly featured on SEO and blogging podcasts like Niche Pursuits and Project 24, where he discusses traffic growth and monetisation.

While he’s not as flashy as some course creators, his track record and open income reports give the Fat Stacks Bundle real credibility.

That said, Jon’s material is geared toward bloggers who already understand WordPress and have basic SEO knowledge. He’s not the “hand-holding” type—his style is practical, straight to the point, and assumes you’ll do the work.

Is the Niche Site Profits a Scam?

No, the Niche Site Profits is not a scam.

Jon Dykstra is a verified, long-term blogger with a proven income record and a transparent teaching approach. His main blog, FatStacksBlog.com, has been active for over a decade, and he regularly publishes real income reports that show how his strategies perform in practice.

Unlike many online courses, there’s no hype or unrealistic promises of overnight success. Jon’s methods are built around consistent effort and long-term SEO growth, not shortcuts.

You get lifetime access to detailed modules, templates, and community discussions, all aimed at helping you create sustainable income from display ads and organic traffic.

That said, some users have found the course dense and overwhelming at first. There are no live coaching sessions, and beginners may need to research certain concepts on their own.

Still, it’s a legitimate, content-focused training system, not a sales funnel disguised as education.

If you’re looking for a trustworthy program and can dedicate regular time to learning and applying SEO, this one’s worth considering.

How Does the Niche Site Profits Work?

When you join, you get access to a full library of courses inside the Fat Stacks members’ portal. Jon has grouped them into a bundle so you can move through each area of blogging growth at your own pace.

Here’s a closer look at what’s inside:

1. Niche Selection and Site Setup

• Learn how to find profitable niches with low competition.
• Includes Jon’s personal framework for evaluating site potential before writing a single post.
• Covers choosing domains, setting up hosting, and optimising site structure for SEO.

2. Keyword Research and Content Strategy

• Teaches a simple system for finding keywords that actually bring traffic.
• Focuses on intent-based content, internal linking, and building topical authority.
• Includes real case studies showing traffic results over time.

3. Monetisation and Display Ads

• Breaks down ad network options (like Mediavine and AdThrive) and how to maximise RPM.
• Offers clear advice on ad placement, layout design, and how to balance UX with income.
• Introduces affiliate strategies that fit naturally into informational content.

4. SEO and Site Growth

• Deep dives into technical SEO, site speed, and backlink profiles.
• Includes Jon’s “minimal backlinking” approach — focusing on content quality over link quantity.
• Great for parents who can’t spend hours building backlinks manually.

5. Scaling and Outsourcing

• Teaches how to hire writers, manage content calendars, and delegate tasks effectively.
• Includes SOPs and checklists for systemising your blog as it grows.

Each course module is presented in written format, with some videos and downloadable templates. You can pick and choose based on what stage your blog is in, making it flexible for busy parents who prefer self-paced learning.

The biggest draw of the Niche Site Profits course is that it’s based on what Jon actually does. Not theory. However, there’s a learning curve. The lessons are practical but assume you already understand blogging fundamentals.

How Much Does the Niche Site Profits Cost?

The full Niche Site Profits package costs $497 (one-time payment), giving you access to all course modules and bonuses for a full year.

You can renew for $47 per year to keep receiving updates, new lessons, and ongoing community access.

While that might sound expensive compared to beginner-friendly options, the value comes from how comprehensive the material is. You’re getting multiple standalone courses combined into one bundle, covering everything from keyword research to scaling content sites.

For serious bloggers ready to grow beyond the basics, the investment is reasonable—especially since you can apply the lessons across multiple blogs or niche sites.

Niche Site Profits Refund Policy

The course includes a 30-day money-back guarantee, giving you enough time to explore the modules and decide if it’s right for your goals.

Refunds are processed through Jon’s team, and user feedback suggests they’re honoured promptly without hassle.

However, if you’re brand new to blogging and unsure whether this is your long-term path, I’d recommend starting with a more flexible option like Wealthy Affiliate, where you can test the full training and tools for free before committing to a paid plan.

Do You Get Any Support With the Niche Site Profits?

Yes, but it’s limited compared to community-driven platforms like Wealthy Affiliate.

When you join the Niche Site Profits, you’ll gain access to a private Facebook group where Jon and other students discuss SEO, monetisation, and scaling strategies. The community is active, and Jon participates occasionally, though his focus is more on content creation than constant engagement.

You can also reach his team via email support, which handles account questions and general inquiries.

What you won’t find are live coaching calls, step-by-step mentoring, or detailed feedback on your site. The course is self-guided, so you’ll need to be comfortable learning independently.

For parents with limited time who prefer hands-on support or real-time answers, Wealthy Affiliate’s 24/7 live chat and weekly live classes may feel like a better fit.

Who Is the Niche Site Profits For (and Not For)?

The Niche Site Profits is best for bloggers who already have a basic understanding of WordPress and SEO but want to take their blog to the next level through content strategy and display ad income.

You’ll benefit most if you:

• Already have a blog or website with some traffic.
• Want to build niche sites that generate long-term, semi-passive income.
• Prefer detailed written training over fast, video-heavy content.
• Have the discipline to learn independently and apply lessons over time.

It’s not ideal for:

• Complete beginners who haven’t started a blog yet.
• Parents with very limited time who prefer short, guided lessons or visual walkthroughs.
• Bloggers looking for live mentoring or technical support.
• Anyone hoping for quick results—this is a long-term SEO system.

For bloggers who’ve outgrown beginner courses and are ready to scale, Fat Stacks delivers practical systems that work. But if you’re just starting and need a clear roadmap, community support, and tools all in one place, Wealthy Affiliate is a much more accessible option.

What Are Others Saying About the Niche Site Profits?

Feedback from the blogging community is generally positive, especially among those who already have some experience. Jon’s reputation for honesty and real-world results adds credibility to the course.

Here’s what reviewers and students highlight most often:

Positive Feedback:

• Comprehensive, detailed SEO and monetisation lessons.
• Proven strategies backed by Jon’s own results and income reports.
• Great for scaling established blogs or building niche site portfolios.
• Realistic, no-hype approach to traffic and income growth.

Constructive Criticism:

• Lessons are long and text-heavy—can feel overwhelming at first.
• Not ideal for visual learners or people new to SEO.
• Community and support could be more active.
• Lacks updates in some older modules.

One reviewer on Project Untethered noted that while the information is high quality, it “feels like reading a textbook more than attending a class.” Another review from eBiz Facts rated it among the best for intermediate bloggers but cautioned beginners to start elsewhere.

Overall, the consensus is clear: Fat Stacks works—but it’s built for patience, persistence, and people serious about content-driven income.

Niche Site Profits: Pros

Here’s what I liked about the Niche Site Profits:

#1 Proven, transparent creator

Jon Dykstra shares real income reports and case studies from his own blogs, adding trust and authenticity.

#2 Comprehensive, practical training

Covers every stage of blogging growth—niche selection, content creation, SEO, monetisation, and scaling systems.

#3 Built for long-term results

Focuses on evergreen, organic traffic and ad revenue, not short-term trends or quick hacks.

#4 Lifetime access with updates

You only pay once for the main bundle and get updates as Jon refines his systems.

#5 Great for independent learners

Each module is detailed and actionable, ideal for self-paced learning.

Niche Site Profits: Cons

No product is ever perfect, so let’s explore the elements we didn’t like:

#1 Overwhelming for beginners

Modules assume basic blogging knowledge, so new bloggers might struggle at first.

#2 Limited support

No live coaching or structured feedback—support is mainly through the Facebook group.

#3 Text-heavy content

Few videos or visual aids, which might slow progress for visual learners.

#4 Not budget-friendly

The $497 upfront price can be steep, especially for parents testing the waters.

#5 Occasional outdated references

A few examples refer to older plugins or SEO tactics, though most advice remains relevant.

What Are the Alternatives?

If you’re exploring other blogging and income-building programs, several strong alternatives offer different learning styles, price points, and levels of support.

Here’s how the Niche Site Profits compares to other top-rated options I’ve reviewed.

Course / Platform	Focus	Price	Best For	Support	Free Option
Niche Site Profits	SEO and ad-based income strategy	$497 + $47/year optional renewal	Intermediate bloggers	Facebook group, email support	No
Wealthy Affiliate	All-in-one blogging & affiliate platform	Free Starter, then $49/month	All levels, from beginner to advanced	24/7 live chat, mentorship, weekly classes	Yes
Blog Growth Engine	SEO and authority-site scaling	$1,497 (one-time)	Ambitious bloggers ready to scale	Private group, coaching calls	No
Blogging Fast Lane	Monetisation and traffic growth systems	$997 (one-time)	Intermediate bloggers ready to grow revenue	Email and community support	No

Each program suits a slightly different audience:

• Niche Site Profits is ideal for bloggers ready to level up traffic and income.

• Wealthy Affiliate provides an all-in-one platform with training, hosting, and live help for beginners and families.
• Blog Growth Engine targets serious entrepreneurs scaling authority sites.
• Blogging Fast Lane fits those who already have traction but want to streamline monetisation.

If you’re looking for a balance of structured learning, live mentorship, and long-term flexibility, Wealthy Affiliate remains the best all-around option for family-focused bloggers.

Niche Site Profits FAQ

1. Is the Niche Site Profits beginner-friendly?

Not really. It assumes you already know how to set up a WordPress blog and have a basic grasp of SEO. It’s better suited to bloggers who already publish regularly and want to improve traffic and earnings.

2. Can you really make money with Niche Site Profits?

Yes, but it takes time. Jon’s strategies are built for consistent, long-term income from ads and SEO traffic, not fast results. Expect a gradual build-up rather than overnight income.

3. How long does it take to finish the course?

You can move at your own pace. Most bloggers take two to four weeks to complete the key modules, then apply the lessons gradually over several months as they grow their sites.

4. Does the course include SEO tools or plugins?

No, Fat Stacks doesn’t include built-in tools or software. It teaches how to use affordable or free plugins effectively, but you’ll need to buy or install them separately.

5. Is there a refund policy?

Yes. Jon Dykstra offers a 30-day refund policy if you’re not satisfied. You can request a full refund within that period—no questions asked.

6. How often is Niche Site Profits updated?

While Jon updates the main modules when needed, updates aren’t on a set schedule. Some older lessons reference past SEO tactics, but the overall framework is still effective.

7. Is there a community or coaching support?

There’s a private Facebook group for students, where Jon and other members share advice. However, there’s no one-on-one coaching or live mentoring included.

8. Is Niche Site Profits worth it for parents with limited time?

If you already have a working blog and can dedicate a few hours a week, yes. The lessons are detailed but self-paced. However, if you’re just starting or want a more guided experience, Wealthy Affiliate is a better fit for your schedule and learning style.

Conclusion: Is Niche Site Profits Worth It?

The Niche Site Profits is a serious investment, but it earns its reputation. Jon Dykstra has built a proven system around ad-based income, SEO, and content strategy that genuinely works when applied consistently.

If you’re already blogging and want to take your site from modest traffic to real revenue, this course gives you a clear framework. It’s packed with value, honest advice, and real-world results from someone still doing what he teaches.

That said, it’s not the best starting point for complete beginners. There’s no step-by-step setup training or ongoing mentorship, and the price may be high for parents still testing whether blogging fits their life.

For those ready to scale, Fat Stacks is an excellent investment. For families or new bloggers wanting more structure, support, and long-term training in one place, Wealthy Affiliate remains my top recommendation.

Looking for a More Beginner-Friendly Option?

If you want a guided, community-based path to building a blog from scratch, I recommend starting with Wealthy Affiliate.

It includes:

• Step-by-step training
• Hosting, SEO tools, and keyword research
• 24/7 live chat and mentorship
• A free Starter plan to test everything before upgrading

You can start today, learn at your own pace, and grow your income without guesswork.

Join now and you will get a bonus 2,000 AI Credits & My Personal Support

Let’s Chat

Tried Fat Stacks or another blogging course? Share your experience in the comments below.

I read every response and love hearing how other parents are building flexible online income.

Together, we’re proving that blogging can be family-friendly, sustainable, and rewarding.