Inside Project 24 By Income School: Does It Really Work For Busy Parents In 2025?

When you’re trying to build a blog that earns income around family life, a clear system can make all the difference. Project 24 by Income School claims to be exactly that. A roadmap to replace your full-time income in about two years through blogging or YouTube.

It’s one of the most talked-about programs in the blogging world, especially for creators who prefer practical, step-by-step training instead of hype. But with so many new SEO rules, algorithm updates, and faster-paced competitors, does Project 24 still deliver real results in 2025… Or has it fallen behind?

In this review, I’ll share what the course includes, how it works for time-strapped parents, and whether it’s worth your money or effort compared to other proven blogging programs like Wealthy Affiliate and Blog Growth Engine.

What Is Project 24?

Project 24 is an online training membership from Income School, designed to help beginners and growing bloggers build a profitable website or YouTube channel over a realistic two-year timeline. The “24” stands for the creators’ original goal: to replace a full-time income within 24 months by following their step-by-step framework.

The course focuses on simple, repeatable actions instead of complex marketing tactics. You learn how to:

• Choose a niche that can grow over time
• Build a WordPress site and write content that ranks
• Monetise through affiliate links, ads, and products
• Grow your audience using SEO and practical engagement strategies
• Build momentum through consistent, high-quality publishing

The system is broken down into clear modules, videos, and checklists that guide you from the idea stage to long-term monetisation. Members can follow either the blog track or the YouTube track, depending on where they want to focus their effort.

One of the biggest draws of Project 24 is that it encourages long-term thinking. Instead of chasing trends or quick cash, it trains you to build a sustainable online business that fits around family and work life.

Who Owns Project 24?

Project 24 was created by Jim Harmer and Ricky Kesler, two experienced content creators who built their first success through photography and blogging at Improve Photography. They founded Income School to share what worked for them and to help others escape the endless cycle of side hustles that don’t last.

Jim and Ricky became known for their open, relatable teaching style and their focus on honesty over hype. They’re quick to share what doesn’t work as much as what does, which has earned them credibility in an industry full of exaggerated promises.

Over the years, Income School has grown into a full team, offering:

• Ongoing course updates
• A private member community
• Weekly mastermind calls
• A growing library of case studies and tutorials

Jim has since stepped back from day-to-day involvement, while Ricky now leads most of the training with support from the broader Income School team. The community remains active, with staff and experienced members providing feedback and accountability.

Is Project 24 a Scam?

No, Project 24 by Income School is not a scam. It’s a legitimate and well-known training platform with a long track record of real students who’ve built blogs and YouTube channels that earn money. The creators are public figures, their business has been operating for several years, and there’s a transparent trail of testimonials and income reports.

Here’s what adds to its credibility:

• Transparent creators: Jim and Ricky openly share their successes, failures, and data through YouTube and their website.
• No wild promises: The course doesn’t promise instant results or “overnight income.” The 24-month goal is ambitious but realistic.
• Refund policy: Members can cancel within seven days if it’s not a fit.
• Community proof: Thousands of users share their progress inside the member forum and on public platforms like Reddit and YouTube.

That said, it’s not a magic shortcut. The system only works if you stay consistent and commit to creating quality content for months on end. Anyone expecting quick results or viral growth will likely be disappointed.

How Does Project 24 Work?

Project 24 gives you two main learning paths – Blogging and YouTube – both designed to help you build a content business from the ground up.

Once you join, you get access to a structured library of step-by-step courses, including:

• The 60-Step Blogging Course – walks you through setting up your website, writing SEO-friendly posts, and monetising through ads and affiliate links.
• Search Analysis and Topic Selection – teaches you how to find low-competition keywords using a method that relies on logic, not expensive tools.
• Monetisation Modules – covers different ways to earn, such as affiliate programs, ads, and digital products.
• Email and Traffic Growth Training – focuses on converting readers into loyal followers and boosting engagement.
• YouTube for Beginners Course – guides you through creating, publishing, and optimising videos to drive views and income.

The platform includes video lessons, written guides, and checklists, so you always know your next step.

Members also get access to the Project 24 Community, where you can post questions, share updates, and connect with others following the same journey.

Most members work through the material at their own pace. For parents or anyone with limited time, that flexibility is a big plus. You can fit progress around your routine without pressure or deadlines.

How Much Does Project 24 Cost?

As of 2025, Project 24 costs around $499 for the first year. After that, you can keep your membership active for a reduced renewal fee each year (commonly reported around $249).

The first payment gives you full access to all courses, updates, and the community. Renewal isn’t automatic. You can choose whether to continue, which makes it easier to pause or rejoin if family life gets hectic.

For what’s included, the price sits in the mid-range of online business programs. Considering you get both blogging and YouTube systems, plus ongoing updates, it’s fair value, especially compared to one-off courses that quickly go out of date.

Project 24 Refund Policy

Income School offers a 7-day money-back guarantee.

If you join and decide it’s not for you, you can contact support within the first week for a full refund.

There are no hidden upsells or high-ticket “elite” levels. Everything is included under one membership.

Still, it’s smart to approach Project 24 with realistic expectations. It’s not a quick win. The real cost isn’t just money, but time. Expect to put in consistent effort over months, not days, if you want to see results.

Do You Get Any Support With Project 24?

Yes. Project 24 includes solid community support, though it’s not the same as one-on-one coaching.

Once you join, you’ll gain access to:

• Private member forums where you can ask questions and share progress.
• Weekly mastermind calls covering current blogging and YouTube challenges.
• Response from Income School staff and experienced members, offering feedback and motivation.
• Accountability threads where members post updates and get encouragement.

The tone of the community is friendly and helpful, not overly technical. Many members are parents or part-time creators building a blog around work or family life, which makes it easy to relate.

If you prefer more personal mentoring or technical troubleshooting, Wealthy Affiliate has an edge because it adds real-time live chat, 24/7 support, and access to experienced coaches. But if you enjoy a focused, distraction-free group with regular updates from the creators, Project 24’s setup works well.

Who Is Project 24 For (and Not For)?

Let’s go through who Project 24 is for, and not for next:

Project 24 is a good fit if you:

• Are a parent or busy creator looking to build a blog or YouTube channel around family life and flexible time.
• Want a clear roadmap with step-by-step lessons building from beginner to monetised creator.
• Are willing to invest consistent effort over months rather than expecting fast overnight results.
• Prefer practical, content-driven growth (writing posts, publishing videos) over heavy funnel creation or aggressive paid ads.

Project 24 may not suit you if you:

• Need immediate income or have only time for very sporadic effort – this program needs steady progress.
• Are already advanced in SEO, link-building and site scaling – Project 24 focuses on reliable foundational systems more than deep technical tactics.
• Want one-on-one coaching or bespoke mentoring – community support is strong, but personalised coaching is limited.

What Are Others Saying About Project 24?

Feedback from reviewers and members highlights:

Positive comments:

• Many appreciate the simple, clear roadmap and realistic expectations (rather than “get rich quick” promises).
• Users like that the community includes others with family or side-hustle commitments, making it relatable for part-time bloggers.
• The inclusion of both blogging and YouTube options gives flexibility for different styles.

Criticisms:

• Some note that updates aren’t always as rapid as algorithm changes require, so parts of the training may feel slightly behind cutting-edge SEO.
• Others mention that progress still requires a lot of consistent effort and time, which can be difficult when juggling a parent/creator schedule.
• A few say the community forum, while friendly, may lack the depth of support offered in larger platforms with live mentoring.

Overall, for parent bloggers seeking a trusted, structured course with a long-term view, Project 24 remains highly recommended.

Project 24 Review: Pros

#1 Proven Framework

The 24-month roadmap gives beginners a clear plan and timeline to follow, breaking down each step into realistic, manageable actions.

#2 Strong Ethical Foundation

Jim and Ricky’s approach focuses on creating value, not chasing trends. Their transparency and grounded teaching make it easier to trust their advice.

#3 Two-Track Learning

You can follow either the blogging or YouTube path, giving flexibility depending on how you prefer to create content.

#4 Engaged Community

The member forum and mastermind calls help with motivation and accountability, especially valuable for parents who often work alone.

#5 No Overhyped Promises

There are no “fast money” claims or pressure-filled upsells. The course keeps expectations honest and practical.

Project 24 Review: Cons

#1 Outdated Lessons at Times

Some SEO and algorithm lessons lag behind current Google updates, though Income School usually refreshes them eventually.

#2 No Live Chat or One-on-One Support

While the community is helpful, it’s not as instant or interactive as live mentor-based systems like Wealthy Affiliate.

#3 Annual Renewal Required

The membership model means you’ll need to renew each year to keep access, which may add up for tighter budgets.

#4 Requires Consistency and Patience

Results take time. If you can’t commit a few hours a week, progress will be slow.

What Are the Alternatives?

If you’re exploring other programs, several blogging courses and platforms complement or expand on what Project 24 offers.

Each program has its strengths.

• Project 24 gives structure and community
• Wealthy Affiliate delivers complete tools and mentorship
• Blog Growth Engine focuses on advanced SEO and monetisation
• 31 Days to Build a Better Blog helps you refine an existing site through focused daily action.

Project 24: FAQs

Is Project 24 beginner-friendly?

Yes. It’s designed for people with little or no blogging experience. Lessons start from the basics, so even first-time creators can follow along.

How long does it take to see results?

Income School’s goal is 24 months to replace your income, but many see smaller wins within six to twelve months with consistent effort.

Do I need technical skills?

No. The training covers setup and tools step by step using plain language.

Does Project 24 include SEO training?

Yes, through its “Search Analysis” lessons. However, the depth isn’t as advanced as dedicated SEO programs like Blog Growth Engine or Wealthy Affiliate.

Can I try it for free?

No. There’s no free tier, though you can explore the creators’ free YouTube content before committing.

Is Project 24 coming back if it closes again?

At the moment, there’s no confirmed plan for major changes or closures. Access remains stable for current members.

My Final Thoughts: Is Project 24 Worth It for Parents and Busy Bloggers?

If you’re serious about building a long-term income from blogging or YouTube, Project 24 remains one of the most balanced, ethical, and practical systems out there. It’s not flashy, but it’s proven.

What makes it stand out is its focus on structure and sustainability. The 24-month timeline sets realistic expectations, and the training helps you build something that lasts instead of chasing quick wins.

That said, it’s not the only route. If you prefer an all-in-one platform with built-in hosting, SEO tools, and live help, Wealthy Affiliate is a stronger option. You can start free, get instant access to community support, and build your first site in minutes.

For parents and part-time creators, the choice comes down to this:

• If you want a roadmap and community to guide you – choose Project 24.
• If you want training, tools, and hands-on support in one place – go with Wealthy Affiliate.

Either way, both are genuine paths to building a blog that fits around family life, giving you flexibility and confidence to grow at your own pace.

Let’s Chat

Have you tried Project 24 or another blogging course?

What’s worked best for you so far – steady progress or short, focused challenges?

Drop your thoughts in the comments below.

Your experience might help another parent take their first confident step toward a flexible income online.