If you’re trying to learn SEO without paying for a course, Ahrefs Academy and SEMrush Academy are two of the most popular free options. Both come from respected SEO tool companies. Both promise to teach real search skills. But they are not the same.
This comparison breaks down what each platform offers, how they differ, and which one makes more sense depending on where you are in your blogging journey.
What Ahrefs Academy Is
Ahrefs Academy is a free SEO learning platform created by Ahrefs. It focuses heavily on core SEO concepts and practical tool usage, including keyword research, backlinks, content optimisation, and site audits.
The training is closely tied to the Ahrefs toolset, so you learn SEO while also learning how to use Ahrefs’ software effectively.
It works best as a self-guided learning resource rather than a complete training system.
What SEMrush Academy Is
SEMrush Academy is a free education platform offered by Semrush. It covers SEO, content marketing, PPC, analytics, and digital marketing, not just search optimisation.
Courses are delivered by Semrush staff and well-known industry experts. Many courses include certifications, which appeal to freelancers, job seekers, and marketers.
SEMrush Academy feels broader and more structured, but still self-paced.
Key Differences at a Glance
| Feature | Ahrefs Academy | SEMrush Academy |
|---|---|---|
| Cost | Free | Free |
| Main Focus | SEO fundamentals and tool usage | SEO plus broader digital marketing |
| Certifications | Limited | Yes, multiple certificates |
| Tool Dependency | Strong Ahrefs focus | Strong Semrush focus |
| Community Support | None built in | None built in |
| Best For | Learning SEO mechanics | Learning SEO plus marketing basics |
Which One Is Better for Bloggers?
If your goal is understanding SEO fundamentals and how keyword research and backlinks work, Ahrefs Academy is very strong. The lessons are practical and focused, especially if you plan to use Ahrefs tools later.
If you want broader marketing knowledge, certificates, and exposure to multiple SEO and content strategies, SEMrush Academy offers more variety.
That said, both platforms share the same limitation.
Neither teaches you:
- How to build a blog from scratch
- How to monetise content step by step
- How to get feedback on your SEO decisions
- How to stay accountable over months
They teach skills, not a full system.
A Better Option for Beginners Who Want Structure
If you want SEO training inside a complete blogging system, with hosting, step-by-step lessons, and real support, Wealthy Affiliate fills the gaps both Academies leave.
You learn SEO while actually building your blog, not just watching lessons. You also get community help when things don’t work the first time.
That’s why I see Ahrefs Academy and SEMrush Academy as learning supplements, not complete solutions.
Final Verdict
- Choose Ahrefs Academy if you want focused SEO fundamentals and tool training.
- Choose SEMrush Academy if you want broader digital marketing knowledge and free certificates.
- Choose Wealthy Affiliate if you want SEO taught as part of a real blogging and income-building process.
Each has value. The right choice depends on whether you want knowledge, certificates, or practical progress.
Let’s Chat
Have you tried Ahrefs Academy or SEMrush Academy yet?
Did you find one easier to follow than the other?
Drop a comment and let me know where you are in your blogging journey and what kind of help you’re looking for next.
